INDY 500 SNAKE PIT
As user experience designers we helped the Indianapolis Motor Speedway and their marketing team re-create and re-brand the 2011 and 2012 Indy 500 Snake Pit. We helped the Indy 500 achieve a great user experience for race and music fans through brainstorming sessions that helped map out the Pit itself and the assets and attractions within. We also helped ideate the Snake Pit wrist bands, book the DJs performing in the Pit and promote the Snake Pit Tour leading up to the big day. This was such a fun project working with the IMS in 2011 & 2012.
LET GO BRANDING
Let Go! At The Lockerbie was our monthly dance party we hosted at The Lockerbie Pub from December 2008 until December 2012. Our branding of the event was based on the iconic album cover of the first Bad Brains album - an homage to our punk rock roots and giving a wink to our goal of inviting and including friends from all subcultures to our dance party without judgment. Incorporation of Indianapolis landmarks is our favorite element of this design.
We have ideated, created and delivered Butler Scion's non-traditional car dealership ad-vertising since 2005. Concert & event sponsorship, social media marketing and arts philanthropy have helped Butler Scion achieve the status of largest and most successful Scion dealership in the Chicago sales region and compete with much larger dealerships on a national level.
BUTLER SCION MARKETING
MUNCIE THREE TRAILS WEBSITE DESIGN
The Muncie Three Trails Music Series is a not-for-profit group bringing critically acclaimed, national recording artists to Muncie to perform at Canan Commons, Muncie’s newest outdoor performance venue, located in the heart of Downtown. We created and delivered a new website for the MTTMS based on their needs and message. This was a bottom-up new project, not a global replace, so every element had to be created hand-in-hand with the board of directors and our shared vision.
Girls Rock! Indianapolis is a not-for-profit 501 (c)(3) organization dedicated to building positive self esteem in young women and encouraging creative expression through music through a summer camp for girls. Both of us sit on the board of directors for the group and also sit on the design and marketing committees. During this project we diverged on what would be most beneficial to the organization. In turn we created and helped launch informational tools including a booklet with corresponding posters to be given to potential sponsors and donors or to use as a marketing tools for guerrilla advertising. Colors and images are consistent throughout and continue on to every aspect of GRI's brand, including concert posters, the group website and camp deliverables. More information about Girls Rock! Indy itself is online at
GIRLS ROCK! INDY BRANDING
INDY CD & VINYL WEBSITE DESIGN
Indy CD & Vinyl is the largest independent record store in Central Indiana, providing a varied and deep selection of rock from the 50s onward, indie rock, jazz, electronica, hip-hop, country and alt-country, avant garde, reggae, folk, world, soundtracks, classical, gospel, blues, and spoken word on CD and LP. This was a globale replace of their previous website, so much more focus was given to design over content, as much of the content was simply transferred.